11 Lessons

24 Minutes

SUBSCRIPTION 

Lead Magnets: How to Predictably Generate New Leads and Subscribers

Use a Lead Magnet to generate leads and email subscribers on demand.

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Curriculum:

Overview

1.1 Welcome (1:26)
1.2 The Goal of Lead Magnets (2:26)
1.3 Why are Lead Magnets Important? (2:36)
1.4 How We Will Get the Job Done (1:15)
1.5 Examples of a Lead Magnet (3:09)

Let’s Plan Your Lead Magnet

2.1 Choosing a Lead Magnet Type (2:41)
2.2 Choosing a Lead Magnet Topic (1:24)
2.3 Developing the Lead Magnet Outline (1:53)

Let’s Create Your Lead Magnet

3.1 Writing the Lead Magnet Title (2:34)
3.2 Wireframing the Graphics (1:24)
3.3 Creating the Lead Magnet Graphics (0:53)

Russ Henneberry

Russ Henneberry is the founder of theCLIKK, a daily email newsletter about digital marketing. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations, and his book, Digital Marketing for Dummies.