Membership Marketing Formula: Learn the 3 Steps to Building a Profitable Membership Site

Build a Membership Site that allows you to scale your predictable recurring revenue.

Length: 23 lessons
Duration: 1 Hr 55 Mins
Category: Marketing, Monetization

English & Spanish CC available

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Graham Cochrane

Graham Cochrane is the author of “How To Get Paid for What You Know” and is a business coach to over 3,500 premium customers worldwide. He founded The Recording Revolution, an online music business that generates over a million dollars in revenue, in 2009. He now hosts over 80,000+ monthly followers on his podcast, YouTube, and blog, talking about business, mindset, productivity, and psychology. Graham has been featured in Business InsiderYahoo!, and The Huffington Post.

Lesson Plan:

Start Here

  1. Welcome to the Membership Marketing Formula Course (1:09)
  2. The Goal of Membership Marketing (1:46)
  3. Why a Profitable Membership is Critical to Your Business Success (2:38)
  4. The Membership Site Formula (3:03)

Outline Your Membership Components

  1. The Three C's of Membership Sites (1:38)
  2. Content - What You Need to Deliver Every Month (5:07)
  3. Coaching - Offering Direct Access to You (5:07)
  4. Community - How to Facilitate Real Engagement (6:57)
  5. Challenges, Contests, and Giveaways (3:10)
  6. Your Monthly Checklist - Putting Them All Together (5:49)

Design Your Membership Success Path 

  1. The Number One Reason People Cancel Memberships (2:20)
  2. The Power of a Success Path (10:22)
  3. Create and Name Your Success Path Stages (4:36)
  4. Write Out Your Descriptions for Each Stage (3:21)
  5. Identify the Key Milestones for Each Stage (3:12)

Map Out Your Promotional Strategy

  1. Pricing Your Membership (6:49)
  2. Open vs Closed Memberships (5:05)
  3. The Step Up Method for Launching Your Membership (4:33)
  4. The Waiting List Strategy (4:29)
  5. Four Keys To A Legit Membership Launch or Promo (14:25)
  6. Upsells and Cross Promotions (5:47)
  7. The Hard Truth About Memberships (9:51)
  8. Final Thoughts (7:17)