Email Marketing: Winning with Your Most Profitable Marketing Channel

Master the fundamentals of email marketing and your business growth will start to click.

Length: 21 Lessons
Duration: 1 Hour 37 Min
Category: Marketing, Email

English & Spanish closed captions available

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John Grimshaw

Chief Marketing Officer, SmartMarketer

John Grimshaw is an analyst, digital marketer, and educator empowering business owners around the world to embrace their left brain and make data-driven decisions. An avid believer in doing the work, John has profitably directed over $7 million in paid traffic spend, 462 million sent emails, and hundreds of promotional campaigns. After coming on as CMO in March of 2020, he helped drive a record-breaking year of growth at Smart Marketer. He is a cohost of the Smart Marketer Podcast, the creator of the Analytics & Data Mastery course for DigitalMarketer, and a 5-year-running Traffic & Conversion Summit speaker.

Lesson Plan:

Module 1: Let's Get Started

1. Welcome to the Email Marketing Fundamentals Course (3:51)
2. The Importance of Email Marketing Fundamentals (3:20)
3. How We Will Get the Job Done (2:53)

Module 2: Email Success with Better Structure

1. What You Need to Know About Email Deliverability (3:33)
2. Monitoring Your Deliverability (7:52)
3. Improving Your Deliverability (4:51)
4. Optimizing Your Email Template (3:21)
5. Reaching the Right Audience with Segmentation (3:59)
6. Email Scheduling & Timing (1:34)

Module 3: Email Success with Stronger Copywriting

1. Why Copywriting Matters (1:57)
2. The 8 Immutable Laws of Email (14:44)
3. Proven Email Openers (3:32)
4. Proven Conversion Cues (4:40)
5. 15 Email Ideas (Reasons to Mail) (4:42)

Module 4: Email Success with Analysis & testing

1. How to Determine Which Emails are Working (6:02)
2. Tracking Email Performance (7:01)
3. Making Your Performance Data Actionable (2:41)

Module 5: Email Success with Additional Email Plays

1. Additional Flow Templates (6:30)
2. Additional Promotion Templates (3:38)
3. Content Emails (3:21)
4. Congratulations! (0:54)