FUNDAMENTALS 

Email Marketing: Winning with Your Most Profitable Marketing Channel

Master the fundamentals of email marketing and your business growth will start to click.

Length: 21 Lessons
Duration: 1 Hour 37 Min
Category: Marketing, Email

English & Spanish closed captions available

Start now

INSTRUCTOR

John Grimshaw

Chief Marketing Officer, SmartMarketer

John Grimshaw is an analyst, digital marketer, and educator empowering business owners around the world to embrace their left brain and make data-driven decisions. An avid believer in doing the work, John has profitably directed over $7 million in paid traffic spend, 462 million sent emails, and hundreds of promotional campaigns. After coming on as CMO in March of 2020, he helped drive a record-breaking year of growth at Smart Marketer. He is a cohost of the Smart Marketer Podcast, the creator of the Analytics & Data Mastery course for DigitalMarketer, and a 5-year-running Traffic & Conversion Summit speaker.

Lesson Plan:

Module 1: Let's Get Started

1. Welcome to the Email Marketing Fundamentals Course (3:51)
2. The Importance of Email Marketing Fundamentals (3:20)
3. How We Will Get the Job Done (2:53)

Module 2: Email Success with Better Structure

1. What You Need to Know About Email Deliverability (3:33)
2. Monitoring Your Deliverability (7:52)
3. Improving Your Deliverability (4:51)
4. Optimizing Your Email Template (3:21)
5. Reaching the Right Audience with Segmentation (3:59)
6. Email Scheduling & Timing (1:34)

Module 3: Email Success with Stronger Copywriting

1. Why Copywriting Matters (1:57)
2. The 8 Immutable Laws of Email (14:44)
3. Proven Email Openers (3:32)
4. Proven Conversion Cues (4:40)
5. 15 Email Ideas (Reasons to Mail) (4:42)

Module 4: Email Success with Analysis & testing

1. How to Determine Which Emails are Working (6:02)
2. Tracking Email Performance (7:01)
3. Making Your Performance Data Actionable (2:41)

Module 5: Email Success with Additional Email Plays

1. Additional Flow Templates (6:30)
2. Additional Promotion Templates (3:38)
3. Content Emails (3:21)
4. Congratulations! (0:54)